Getting light to go where you want it can be more challenging than you might think. Non-Imaging Optics is mainly concerned with the optimal transfer of light from a source to a target, but it also encompasses the study of stray and scattered light. LED flashlights, laser illuminators, solar concentrators, laser welding, display backlights, and automotive headlights are some of the more typical non-imaging optical systems. However, the study of veiling glare, dust scatter, telescope baffles, stray light traps, biological fluorescence, gas absorption, small-particle scatter (smoke detectors), and light-tissue interaction are also important sub-fields of Non-Imaging Optics. Presented here is a very limited sampling of some of the Non-Imaging Optics projects we have worked on.